Terms of service

Last updated 11 November 2026

Merry Caller is provided by BLU LABS LTD, a company registered in England and Wales (“we”, “us”). By creating an account you agree to these terms on behalf of yourself and the business you use Merry Caller for (“you”). Merry Caller is for business use only.

1. The service

Merry Caller helps you find business leads, call them from your browser, see live transcripts and get AI suggestions during and after calls. Features depend on your plan.

2. Plans, trial and payment

• Starter: £19 a month including VAT: 300 call minutes, 150 leads, 1 phone number.
• Pro: £79 a month including VAT: 1,500 call minutes, 750 leads, 1 phone number, AI coaching.
• Max: £199 a month including VAT: 4,000 call minutes, 2,500 leads, 3 phone numbers, AI coaching.
• New workspaces get one 7-day free trial, capped at 50 call minutes and 25 leads. Your card is charged when the trial ends unless you cancel before then.
• Plans renew monthly until cancelled. Minutes, leads and AI requests reset on each billing date and don’t roll over.
• Top-ups (+500 call minutes for £12, +500 leads for £8) are one-off and expire at your next billing date.
• You can cancel anytime from Billing. You keep access until the end of the month you paid for. We don’t refund part-months, except where the law requires it.
• We may change prices with at least 30 days’ notice by email. The change applies from your next billing date after that.

3. Your responsibilities when calling

You are responsible for the calls you make and for following the law, including the Privacy and Electronic Communications Regulations (PECR), UK GDPR, Ofcom rules on persistent misuse, and the Telephone Preference Service (TPS) and Corporate TPS rules. In particular, you agree:

• not to call anyone who has asked you not to, and to use “Don’t call again” when someone asks;
• not to call numbers registered with TPS or CTPS unless you have their consent to call;
• to show a phone number people can call back on, and to say who you are and what business you’re calling for;
• to tell people when asked that calls may be transcribed, and to use the call notice where you need to;
• not to use Merry Caller for consumer marketing, recorded-message calls, scams, harassment, or anything unlawful.

Merry Caller blocks calls outside 8am to 9pm Monday to Saturday (UK time), checks your do-not-call list, and checks TPS/CTPS where screening is available. These checks help you, but they don’t replace your own responsibility. We may suspend accounts that break these rules or get complaints.

4. Phone numbers

You can use your own verified number or ask us for a new UK number. New numbers need the phone provider to approve your business details, which usually takes 1 to 3 days. Numbers we provide stay ours. They’re released if your plan ends or no longer covers them.

5. Leads, transcripts and AI

Leads come from public business listings and may be incomplete or out of date. AI suggestions and call analysis can be wrong. Check anything important before you rely on it. You own your data (leads, notes, call transcripts). You give us permission to process it only to run the service, as described in our privacy policy.

6. Availability and changes

We work to keep Merry Caller running but can’t promise it will always be available or error-free. Calls depend on phone networks and other providers. We may improve or change features. If a change significantly reduces what you pay for, you can cancel.

7. Liability

Nothing in these terms limits liability that can’t be limited by law. Otherwise, we aren’t liable for lost profits, lost business, or indirect losses, and our total liability in any 12 months is limited to the amount you paid us in that period. You are responsible for claims that arise from calls you make in breach of section 3.

8. Ending your account

You can stop using Merry Caller at any time. We may end or suspend accounts for serious or repeated breaches of these terms or non-payment. After your account ends, we delete your workspace data within 90 days unless the law requires us to keep it.

9. General

These terms are governed by the law of England and Wales, and its courts have jurisdiction. If we update these terms, we’ll tell you by email or in the app. Questions: ai@blulabs.co.uk.